New Apple campaign enlists artists to make stunning images with iPhones and iPads

Image: Apple, Darren Pearson

Apple's latest art campaign will put your Instagram sunsets and Snapchat doodles to shame.
The company has commissioned art from a host of professional painters, photographers and visual designers from around the world to push the boundaries of what's possible using only an iPhone, iPad and MacBook and a few accessories. The works are on display in a gallery on Apple's website and inside all of its retail stores.

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The campaign, entitled "Start Something New," is meant to inspire Apple users by reminding them that the type of professional-quality visuals that once required expensive specialized tools are now attainable with everyday smartphones and laptops.
Along with the artwork, Apple is launching free workshops on iPhone photography and iPad sketching and painting at Apple stores worldwide.
Below is some of the work from the 11 artists involved in the campaign:
Lu Jun, China
"Painting fluid landscapes"

Image: Apple, Lu Jun

Tiffany Bozic, USA
"Illustrating nature through its details"

Image: Apple, Tiffany Bozic

William Hundley, USA
"Capturing the texture of movement"

Image: Apple, William Hundley

Brian Lotti, USA
"Seeking color in the streets"

Image: Apple, Brian Lotti

Darren Pearson, USA
"Drawing with light"

Image: Apple, Darren Pearson

Emma Phillips, Australia
"Chasing wild vistas"

Image: Apple, Emma Phillips

Jake Sargeant, USA
"Composing a sense of wonder"

Image: Apple, Jake Sargent

Kahori Maki, Japan
"Cultivating a different kind of rose"

Image: Apple, Kahori Maki

Bernhard Lang, Germany
"Shooting from a new perspective"

Image: Apple, Bernhard Lang

Lieu Nguyen, Vietnam
"Painting with dots"

Image: Apple, Lieu Nguyen

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